How to drive B2B conversions from your organic traffic

Last Updated on July 12, 2022 by Pixxel Pod 30-second summary: B2B conversion funnels are long and unpredictable, and your seo strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B seo strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your […]

Switching from Google Analytics—here’s what you need to know

Last Updated on July 12, 2022 by Pixxel Pod Google has dominated the data analytics marketplace for so long that it might feel daunting to switch. You may have reservations about an alternate platform because you have been conditioned to think there is no other tool that can live up to Universal Analytics. We are […]

Google Analytics 4: drawbacks and limitations—is it worth sticking around?

Last Updated on July 12, 2022 by Pixxel Pod The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market leader. But even though many consider Google Analytics the standard, there are reasons to ask […]