How to drive B2B conversions from your organic traffic
Last Updated on January 18, 2025 by Admin 30-second summary: B2B conversion funnels are long and unpredictable, and your seo strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B seo strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your […]
The Hottest Advertising Trends This Summer in 2025
Last Updated on January 18, 2025 by Admin Summer 2025 is upon us, and the advertising landscape is hotter than ever. Here are some of the hottest trends dominating the scene: 1. AI-Powered Hyper-Personalization: AI-driven targeting: Forget broad demographics. AI algorithms are now analyzing massive datasets to deliver hyper-personalized ads based on individual preferences, browsing […]
Switching from Google Analytics—here’s what you need to know
Last Updated on January 18, 2025 by Admin Google has dominated the data analytics marketplace for so long that it might feel daunting to switch. You may have reservations about an alternate platform because you have been conditioned to think there is no other tool that can live up to Universal Analytics. We are […]
Elon Musk Looks to Exit his Twitter Takeover Deal – So What Now?
Last Updated on January 18, 2025 by Admin The Twitter saga continues to unfold with yet another dramatic twist. Elon Musk, the world’s richest man, has indicated his intention to terminate the $44 billion deal to acquire the social media giant. This move throws the future of Twitter into uncertainty and raises several critical questions. […]
WhatsApp Will Now Enable Users to Add Any Emoji They Like as a Reaction
Last Updated on January 18, 2025 by Admin WhatsApp users rejoice! The popular messaging app has expanded its reaction feature, allowing users to react to messages with any emoji they desire. Previously, WhatsApp limited reactions to a pre-selected set of six emojis. This update grants users significantly more freedom and flexibility in expressing their reactions. […]
Meta Launches New ‘Sphere’ AI System Which Can Scan and Measure the Accuracy of Reference Links
Last Updated on January 18, 2025 by Admin In a significant step towards combating misinformation and promoting reliable online content, Meta has unveiled a groundbreaking AI system called “Sphere.” This innovative technology is designed to automatically scan and assess the accuracy of reference links within online articles and documents. How Sphere Works Sphere leverages the […]
Pinterest Shares New Insights into the Impact of Banning Weight Loss Ads in the App
Last Updated on January 18, 2025 by Admin Pinterest, the visual discovery platform, has shared new insights into the impact of its decision to ban weight loss ads from the platform. This move, a first for a major social media platform, aimed to create a more body-positive and inclusive environment for users. Key Findings: Shift […]
Google Analytics 4: drawbacks and limitations—is it worth sticking around?
Last Updated on January 18, 2025 by Admin The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market leader. But even though many consider Google Analytics the standard, there are reasons to ask […]
TikTok Adds New Inventory Filters to Ensure Safe Ad Placement in the App
Last Updated on January 18, 2025 by Admin TikTok has announced the addition of new inventory filters to its advertising platform, providing advertisers with greater control over where their ads appear within the app. This move aims to bolster brand safety and ensure that ads are placed alongside content that aligns with advertisers’ values and […]
Twitter Showcases its Connective Capacity in India, Amid Ongoing Clashes with Indian Authorities
Last Updated on January 18, 2025 by Admin Twitter, despite facing ongoing legal battles with the Indian government, continues to play a significant role in connecting people and fostering public discourse within the country. A Platform for Diverse Voices: Twitter remains a crucial platform for a wide range of voices in India, from journalists and […]
