How to avoid SEO penalties in algorithm-stricken industries

Last Updated on July 13, 2022 by Pixxel Pod When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others. Industries such as casinos, insurance, loans, hosting, and FX are highly competitive, and many seo practitioners will turn to black […]

How to safeguard your privacy while building your digital business

Last Updated on July 13, 2022 by Pixxel Pod 30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already […]

Why we’re hardwired to believe SEO myths (and how to spot them!)

Last Updated on July 13, 2022 by Pixxel Pod Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an seo pun. It’s also the goal of this article. If you pop into either of the fantastic seo communities on Twitter or LinkedIn, […]

Understanding the three awareness stages of your online audience

Last Updated on July 13, 2022 by Pixxel Pod 30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to […]

Three critical keyword research trends you must embrace

Last Updated on July 13, 2022 by Pixxel Pod 30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot […]