Using videos to optimize engagement in search-driven buyer journeys
30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers Videos can help guide customers to your brand at stage of the buyer journey Here’s how to create video content that caters to each stage specifically The process of […]
TikTok Launches New Tools to Help Protect Users from Potentially Offensive and Harmful Content
TikTok has recently introduced new tools designed to enhance user safety and minimize exposure to potentially offensive or harmful content. Here are some of the key features: “Filter All Comments” Tool: This enhanced tool empowers creators to have greater control over comments on their videos. They can now selectively approve or delete comments before they […]
Snapchat Experiments with the Integration of NFT Artworks into AR Experiences
Snapchat, the popular social media platform known for its innovative AR filters and lenses, is reportedly exploring the integration of NFT art into its augmented reality experiences. This move could revolutionize how users interact with digital art and open up exciting new avenues for creators and collectors. The Potential of NFT Art in AR Imagine […]
Twitter Launches the Next Stage of its Custom Timeline Experiment, Fueled by Alternative Feed Algorithms
Recent reports suggest that Twitter is expanding its custom timeline experiment, integrating alternative feed algorithms to personalize user experiences. This new approach aims to curate content more effectively, highlighting topics and conversations that resonate with individual interests. Key aspects of this development include: Topic-Specific Timelines: Twitter is partnering with organizations like ABC to create custom […]
Twitter Adds New Prompts to Get More Users Adding Alt Text Descriptions to Images
Twitter is taking steps to increase the use of alt text descriptions for images, a crucial feature for accessibility. The platform has recently introduced new prompts designed to gently nudge users towards adding these helpful descriptions. Why is this important? Accessibility: Alt text provides vital information for users who are visually impaired. Screen readers rely […]
Twitter Adds New Prompts to Start a Space From Within the Tweet Reply Flow
Twitter is making it easier for users to transition from text-based conversations to live audio discussions with the introduction of new prompts that suggest starting a Space directly within the tweet reply flow. This feature aims to seamlessly integrate Spaces into the core Twitter experience, encouraging more spontaneous and organic audio conversations. How it Works: […]
Twitter Highlights Key Shopping Conversation Trends Leading into the Christmas Period
Twitter, the social media giant, has released its insights into key shopping conversation trends leading into the 2024 Christmas period. These insights offer valuable data for brands and marketers looking to capitalize on the holiday shopping season. Key Trends Observed on Twitter: Early Bird Shoppers: Conversations around holiday shopping began earlier than ever, with many […]
Reddit Adds GIFs in Comments for All Subreddit Communities
In a move that’s sure to excite many Redditors, the platform has officially rolled out GIF support in comments for all subreddits. This long-awaited feature allows users to seamlessly add GIFs directly within their comments, enhancing the expressiveness and humor of discussions across the platform. How it Works: Simplified Integration: Users can now easily search […]
How to use SEO for a great ABM strategy
Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is considered the most financially successful marketing approach by 97 percent of businesses ABM can be used in conjunction with inbound marketing for maximum effectiveness, which ties into an effective seo strategy […]
How to avoid SEO penalties in algorithm-stricken industries
When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others. Industries such as casinos, insurance, loans, hosting, and FX are highly competitive, and many seo practitioners will turn to black hat techniques to secure Page 1 positions. Google […]
