How to safeguard your privacy while building your digital business
30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already have your personal data published and want to […]
Why we’re hardwired to believe SEO myths (and how to spot them!)
Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an seo pun. It’s also the goal of this article. If you pop into either of the fantastic seo communities on Twitter or LinkedIn, you’ll inevitably encounter some common seo myths: “Longer […]
TikTok Suspends Planned Data Usage Policy Change Amid New EU Investigation
TikTok has announced the suspension of a planned change to its data usage policy following the launch of a formal investigation by the European Union. The investigation, led by the Irish Data Protection Commission (DPC), aims to determine whether TikTok’s proposed changes comply with the bloc’s strict data protection rules, particularly the General Data Protection […]
Understanding the three awareness stages of your online audience
30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first […]
Instagram Tests New ‘Notes’ Shelf in IG Direct, Ads on User Profiles
Instagram is constantly evolving, and two recent developments have caught the attention of users and industry observers: 1. “Notes” Shelf in IG Direct: What it is: Instagram is testing a dedicated “Notes” shelf within the Direct Messages inbox. This shelf will allow users to share short, text-based updates (limited to 60 characters) with their connections. […]
Twitter’s Legal Team Unleashes on Elon Musk, as it Moves to Force Musk to Complete Takeover Deal
The legal battle between Twitter and Elon Musk has escalated dramatically, with Twitter’s legal team launching a scathing attack on the billionaire in an attempt to force him to complete the $44 billion acquisition deal. In a recent court filing, Twitter’s lawyers accused Musk of engaging in a “campaign to torpedo the merger agreement” and […]
Instagram Launches Initial Test of New ‘Creator Marketplace’ Influencer Discovery Platform
Instagram Launches Initial Test of New ‘Creator Marketplace’ Influencer Discovery Platform Instagram is taking a significant step towards streamlining influencer marketing with the initial test launch of its new “Creator Marketplace.” This platform aims to connect brands with relevant creators more efficiently, offering a dedicated space for discovering and partnering with influencers. Key Features & […]
Twitter Shares New Insights into Evolving Gaming Discussion in the App
Twitter has recently shared new insights into the evolving nature of gaming discussions on the platform. These findings offer valuable data for developers, marketers, and anyone interested in understanding the intersection of gaming and social media. Key Takeaways: Beyond Reviews and Spoilers: While game reviews and spoiler discussions remain prominent, Twitter is increasingly becoming a […]
Three critical keyword research trends you must embrace
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that […]
Google Provides New Overview of Key Display Network Best Practices and Tips
Reaching the Right Audience with Engaging Ads Google’s Display Network offers a vast reach, allowing businesses to connect with potential customers across a wide range of websites and apps. To maximize your campaigns’ effectiveness, it’s crucial to follow best practices and leverage key tips. Here’s a quick overview: Target Effectively: Audience Targeting: Utilize audience targeting […]
