Twitter Showcases its Connective Capacity in India, Amid Ongoing Clashes with Indian Authorities

Twitter, despite facing ongoing legal battles with the Indian government, continues to play a significant role in connecting people and fostering public discourse within the country. A Platform for Diverse Voices: Twitter remains a crucial platform for a wide range of voices in India, from journalists and activists to politicians and everyday citizens. It provides […]

Instagram Tests New ‘Live Producer’ Tool to Facilitate More Professional Looking IG Live Streams

Instagram is reportedly testing a new “Live Producer” tool designed to enhance the quality and professionalism of live streams on the platform. This feature aims to empower creators and businesses with more sophisticated broadcasting capabilities, similar to those found in professional streaming platforms. What can we expect from the Live Producer tool? Enhanced Production Controls: […]

Twitter Gives All Users the Capacity to ‘Unmention’ Themselves from Any Tweet Discussion

In a move that prioritizes user control and well-being, Twitter has rolled out a new feature allowing all users to “Unmention” themselves from any tweet discussion. This empowers individuals to disengage from conversations they no longer wish to be a part of, offering a valuable tool for managing their online experience. How it Works: Simple […]

How a testing model is driving SEAT and CUPRA’s search marketing performance

  “Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving […]

New Research Looks at the Rising Online Video Trend in 2025

In 2025, online video isn’t just a trend – it’s the dominant force in digital media consumption. New research paints a vivid picture of this ever-evolving landscape, highlighting key trends shaping the future of online video: 1. Short-Form Reigns Supreme: TikTok’s Influence: The rise of TikTok has solidified the dominance of short-form video content. Platforms […]

Elon Musk Officially Seeks to Terminate Twitter Takeover Deal

Elon Musk Officially Seeks to Terminate Twitter Takeover Deal The Twitter Saga Takes Another Turn Elon Musk has officially filed to terminate his $44 billion takeover deal for Twitter. This move comes after months of legal wrangling and escalating tensions between the tech billionaire and the social media giant. Musk’s Justification: Musk’s primary argument for […]

Meta Publishes New Video Planning Guide for Marketers

Meta has recently published a comprehensive “Video Planning and Buying Guide” designed to equip marketers with the knowledge and strategies needed to effectively leverage video across its platforms. This guide comes at a time when video content is increasingly dominating social media feeds, making it a crucial tool for businesses to connect with their audiences. […]

TikTok Tests Dedicated Shopping Feed with Users in Indonesia

TikTok is reportedly testing a dedicated “Shop” feed with a select group of users in Indonesia. This move signifies a significant step in the platform’s e-commerce ambitions, aiming to provide a more streamlined and integrated shopping experience for its massive user base. What does this mean? A dedicated space for shopping: The new “Shop” feed […]

Pinterest CEO Steps Aside, as Former Google Commerce Chief Takes the Reigns at the App

In a significant leadership transition, Pinterest announced that co-founder and CEO Ben Silbermann is stepping down from his role, handing over the reins of the social media platform to Google commerce executive Bill Ready. Silbermann, who co-founded Pinterest in 2010, will transition to the newly created position of Executive Chairman, where he will continue to […]

4 Online Video Editing Apps to Make Better Social Media Content [Infographic]

  Are you looking for ways to improve your social media content? Want to add video to your strategy but not sure where to start? The team from Giraffe Social Media share their recommended video editing apps in this infographic. Here’s who makes their list: 1.Canva 2.Jitter 3.Wave 4.ChipChamp Check out the infographic below for more.