Twitter Adds Hashtag Discovery to Communities to Help Improve Engagement
Twitter has introduced a new feature designed to enhance engagement within its Communities: Hashtag Discovery. This update aims to make it easier for users to discover and participate in relevant conversations within specific communities. How it Works: Identifying Top Hashtags: Twitter analyzes the tweets within each community and identifies the most frequently used hashtags. Displaying […]
Instagram Users Call for the App to Stop Trying to Be Like TikTok, with Kylie Jenner Joining the Push
Instagram, the once-photo-centric platform that revolutionized social media, has faced increasing criticism for its recent shift toward short-form video content in an attempt to mimic TikTok. The pushback reached a boiling point when high-profile figures like Kylie Jenner and Kim Kardashian joined the movement urging Instagram to return to its roots. This public outcry highlights […]
20 Key Insights from TopRank’s 2022 B2B Influencer Marketing Report
In the fast-paced world of B2B marketing, influencer marketing has emerged as one of the most effective strategies for building trust, engaging audiences, and driving meaningful business results. TopRank’s 2022 B2B Influencer Marketing Report offers valuable insights into the current state of this marketing approach. By analyzing data, trends, and key takeaways, we’ve compiled 20 […]
Snapchat Shares New Insights into How it Can Drive Stronger Connections for Brands
Snapchat has recently shared valuable insights into how brands can leverage the platform to foster deeper connections with their target audience. Recognizing the evolving landscape of social media, Snapchat emphasizes the importance of authenticity, creativity, and community building. Key Takeaways for Brands: Embrace Authenticity: Snapchatters value genuine interactions. Brands should avoid overly polished or scripted […]
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Meta Adds New ‘Mature’ Content Classifications for Horizon Worlds
Meta is doubling down on its efforts to ensure that its virtual reality platform, Horizon Worlds, remains both engaging and safe for its growing community. As part of this mission, Meta has introduced new ‘Mature’ content classifications to give creators more control over the type of experiences they offer while helping users navigate and choose […]
Meta Commits $150 Million to Support the Ongoing Operation of its Oversight Board
Meta (formerly Facebook) has reaffirmed its commitment to fostering transparency and accountability in content moderation by pledging $150 million to support the ongoing operation of its Oversight Board. This financial investment underscores Meta’s dedication to maintaining an independent mechanism for addressing contentious content decisions, a critical component of the platform’s broader trust and safety efforts. […]
Twitter Adds 9 Million Users, Posts Lower Revenue Result Amid Musk Takeover Fiasco
Twitter Inc. recently released its latest earnings report, revealing a mixed bag of results. While the platform saw a modest increase in daily active users (DAU), reaching 238 million, revenue declined significantly amid the ongoing turmoil surrounding Elon Musk’s tumultuous takeover. User Growth Continues, but Revenue Plummets Despite the distractions and controversies surrounding the Musk […]
Meta Launches Updated Facebook Feed Format, Moving it More into Line With TikTok
Facebook’s New Feed: A TikTok-Inspired Evolution Meta, the tech giant behind Facebook, has recently unveiled a significant overhaul of its iconic newsfeed. This update, heavily inspired by the short-form video platform TikTok, aims to revitalize user engagement and combat the growing popularity of its competitor. A Two-Fold Approach: The revamped feed introduces a dual-tab system: […]
