30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent
30-second summary: B2B conversion funnels are long and unpredictable, and your seo strategy should reflect that Because it takes several touchpoints for a buying decision
Google has dominated the data analytics marketplace for so long that it might feel daunting to switch. You may have reservations about an alternate platform
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