SEO best practice: How to write effective title tags in 2023

  30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of the title which should be less than 70 characters in length Do not use any single word more than twice Use keyword phrases in the precise way they are […]

SEO best practice: How to write effective title tags in 2022

  30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of the title which should be less than 70 characters in length Do not use any single word more than twice Use keyword phrases in the precise way they are […]

How to use SEO for a great ABM strategy

Switching from Google Analytics—here’s what you need to know

Google has dominated the data analytics marketplace for so long that it might feel daunting to switch. You may have reservations about an alternate platform because you have been conditioned to think there is no other tool that can live up to Universal Analytics. We are here to reassure marketers that is not the case—switching […]

Google Analytics 4: drawbacks and limitations—is it worth sticking around?

The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market leader. But even though many consider Google Analytics the standard, there are reasons to ask if it is the perfect choice for your marketing […]