Marketing during a recession: Critical choices to preserve your pipeline
While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized results with scaled-down resources. So, how do you navigate the changing economic landscape and protect your lead pipeline? First, let us talk about why marketing matters in a turbulent […]
How a testing model is driving SEAT and CUPRA’s search marketing performance
“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth […]
