Understanding the three awareness stages of your online audience
30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place […]
How to drive B2B conversions from your organic traffic
30-second summary: B2B conversion funnels are long and unpredictable, and your seo strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B seo strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all […]
