TikTok Adds New Inventory Filters to Ensure Safe Ad Placement in the App
TikTok has announced the addition of new inventory filters to its advertising platform, providing advertisers with greater control over where their ads appear within the app. This move aims to bolster brand safety and ensure that ads are placed alongside content that aligns with advertisers’ values and target audiences. Key Enhancements: Category Exclusion: Advertisers can […]
Meta Publishes New Video Planning Guide for Marketers
Meta has recently published a comprehensive “Video Planning and Buying Guide” designed to equip marketers with the knowledge and strategies needed to effectively leverage video across its platforms. This guide comes at a time when video content is increasingly dominating social media feeds, making it a crucial tool for businesses to connect with their audiences. […]
