What Are the Benefits of SEO in Digital Marketing?

In this article, we will discuss the benefits of SEO in digital marketing, how optimizing  the website helps your website and business to grow. In today’s world, the importance of digital marketing cannot be underestimated, and one of the most crucial components of it is Search Engine Optimization (SEO). SEO helps businesses to rank higher […]

How a testing model is driving SEAT and CUPRA’s search marketing performance

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth […]