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How Google’s New Core Update SEO Experts And AI Generated Content.

The big update is on its way – Google is rolling out the March 2024 core update. It’s expected to be more sophisticated, targeting issues like expired domain misuse, scaled content (possibly AI-generated), and abuse of site reputation. Luckily, none of my websites have been hit with penalties or de-indexing so far. I only used […]

How a testing model is driving SEAT and CUPRA’s search marketing performance

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth […]