How Google’s New Core Update SEO Experts And AI Generated Content.
The big update is on its way – Google is rolling out the March 2024 core update. It’s expected to be more sophisticated, targeting issues like expired domain misuse, scaled content (possibly AI-generated), and abuse of site reputation. Luckily, none of my websites have been hit with penalties or de-indexing so far. I only used […]
Google Search Update: March 2024 Core Update & New Spam Policies
Big news for creators! Google just made changes to how search works to show people helpful information. Here’s the short version: Good news! Make cool stuff that helps people, and you’re golden. Google wants to show that off in searches. No more sneaky tricks! Google is cracking down on websites trying to cheat their way to the […]
What Are the Benefits of SEO in Digital Marketing?
In this article, we will discuss the benefits of SEO in digital marketing, how optimizing the website helps your website and business to grow. In today’s world, the importance of digital marketing cannot be underestimated, and one of the most crucial components of it is Search Engine Optimization (SEO). SEO helps businesses to rank higher […]
SEO best practice: How to write effective title tags in 2023
30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of the title which should be less than 70 characters in length Do not use any single word more than twice Use keyword phrases in the precise way they are […]
SEO best practice: How to write effective title tags in 2022
30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of the title which should be less than 70 characters in length Do not use any single word more than twice Use keyword phrases in the precise way they are searched […]
Marketing during a recession: Critical choices to preserve your pipeline
While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized results with scaled-down resources. So, how do you navigate the changing economic landscape and protect your lead pipeline? First, let us talk about why marketing matters in a turbulent […]
The creator economy boom, bust, and need for SEO!
7 SEO roles that are key contributors to brand success in 2022
30-second summary: seo is important for brand success and there are several key roles that contribute to this Some of these roles are obvious, but others are ones you may not immediately associate with search engine optimization Each of these roles has a different but important contribution to make An effective multidisciplinary search engine optimization […]
Five must-haves of a conversion worthy ecommerce website
30-second summary: Getting traffic to a website can be difficult, so you need to make sure that visitors are as likely to convert as possible once there Quality site search implementation can increase conversion rates by 5-6x, and including elements like CTAs or a system that accounts for spelling mistakes can have a considerable impact […]
Using videos to optimize engagement in search-driven buyer journeys
30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers Videos can help guide customers to your brand at stage of the buyer journey Here’s how to create video content that caters to each stage specifically The process of acquiring […]
