Last Updated on January 18, 2025 by Admin
TikTok has announced the suspension of a planned change to its data usage policy following the launch of a formal investigation by the European Union. The investigation, led by the Irish Data Protection Commission (DPC), aims to determine whether TikTok’s proposed changes comply with the bloc’s strict data protection rules, particularly the General Data Protection Regulation (GDPR).
The Controversy:
The planned policy change would have allowed TikTok to utilize user data, such as browsing history and app usage, for targeted advertising without explicit user consent. This move raised concerns among privacy advocates and regulators, who argued that it violated the GDPR’s principles of data minimization and user consent.
The EU Investigation:
The DPC, acting as the lead regulator for TikTok in the EU, has initiated formal proceedings to investigate the legality of TikTok’s proposed changes. The investigation will examine whether the company has a legal basis for processing user data for targeted advertising without explicit consent.
TikTok’s Response:
In response to the investigation, TikTok has agreed to suspend the implementation of the planned policy change. The company has stated that it is committed to working with the DPC and other relevant authorities to address their concerns and ensure compliance with the GDPR.
Implications:
This development underscores the increasing scrutiny facing technology companies operating in the EU. The GDPR has proven to be a powerful tool for enforcing data protection rights, and this case highlights the importance of adhering to its principles. The outcome of the investigation will have significant implications for TikTok’s operations in the EU and could set a precedent for other tech companies operating within the bloc.
